Conference Publication

1. KALAIARASI V, ,"Impulsive Buying Behaviour of the customer towards retail Outlet", National Conference onRecent Trends in Marketing- Opportunities and Challenges,NIT, Tiruchirappali, 2013.
2. KALAIARASI V, Dr.R.Rajendran,"Critical Success Factors in ERP system - A multiple Case Study in Manufacturing Sector", Innovations in Engineering and technology for Sustainable Development,Bannari Amman Institute of Technology, Sakthi, 2012.
3. KALAIARASI V, ,"Impact of Emotional Intelligence on Managerial Performance", International Conference on competency Building strategies in Business and Technology for Sustainable Development,Sri Ganesh School of Business Management, Salem, 2012.
4. KALAIARASI V, ,"A Review of Organization Culture and Information Systems", International Conference on Challenges of Indian Business in Global Economy,Annai Mathammal Sheela Engineering College, Namakkal, 2011.
5. KALAIARASI V, ,"Entrepreneurship Intention among Studentsof Professional Course", Emerging trends in Contemporary management research,Anna University, Coimbatore, 2011.